What is the difference between a bitmap and vector graphic?
Eva Pettifor
There are two types of digital image files: Vector (preferred format for logos and illustrations) or Bitmap (preferred format for photos). Below we explain each format:
Vector
- Construction: Scalable geometric points, lines and curves based on mathematical expressions
- Popular file extensions: .ai, .eps, svg but there are others
- Examples: Logos, diagrams, fonts, illustrations, solid colour graphics
- Transparency: is possible for example a logo with background removed so graphic is isolated
- Scalability: unlimited enlargement size without any loss of quality (ie edges remain crisp and clear, ideal for signage, billboards and any other large format needs)
Bitmap (also known as Raster)
- Construction: Tiny squares (pixels) for a computer screen or points of colour for printed media
- Popular file extensions: .jpg, .gif, .tiff, bmp but there are others
- Examples: Photos, graphics with many shades of colour, poor quality logos
- Transparency: is not possible, there will be a solid background
- Scalability: Poor, quality will degrade showing blurred content and rough edges (pixels) upon enlarging
Copyright Eva Pettifor, Simple Pages. Please seek my permission prior to reproducing this article in any way but feel free to link directly to this page if you wish to promote this content - thanks!
It's important that your website carries through your branding in a consistent way. Branding goes further than your logo and some business cards, although these are an essential first step to set up the baseline look and feel for your business.
With the .com and .com.au spaces becoming increasingly crowded, you now have the perfect opportunity to strengthen your brand and help boost your search rankings with a unique web address.
When a business sells to a new owner, the domain name and website are often part of the transaction. The existing and new business owners may find the following information handy to know...
There are so many domain options available: .com, .net. .org.au and many more. We often get asked how to choose a domain name so have provided some tips on how to secure the best domain name for your business.
This short article briefly outlines the costs associated with running a website. Understandably we have found quite a few clients are confused with the different costs especially with different suppliers involved, so we have summarised the key services and renewal costs below.
Are you confused about the best set up solution for your business email account/s? We totally understand! This is an issue we come across with our clients many times over the years and have some guidance below
So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?
Be wary of an 'official' looking invoice in the mail, it looks convincing but it can be filed in the bin!
